ComEd Social Media/Web Business Analyst experience
My experience as a social media / web business analyst for ComEd's eChannels:
User Experience Design
- Worked with project leads, designers and other business units to craft strategy and content for public-facing web projects and insured that they were user-centered
- Ran scripts and scenarios to determine if new products/services performed as expected
- Projects included:
- Web Authentication Project (usability and testing)
- Customer Experience Enhancement project (requirements and design phase)
- Property Manager Portal (requirements and design phase)
Web/Social Media Development & Maintenance
- Managed MOSS content management system and HTML/CSS coding to create and update content for ComEd.com web pages
- Developed and designed apps for campaigns for Facebook and social media channels using Wildfire and other tools. Campaigns included:
- Power Pursuit Fridays
- Smart Meets Sweets
- Sunsational Sweepstakes
- Coolest Summer Ever
Data collection & analysis
- Collected data and reported metrics for web, social media, mobile applications, text messaging and QR code performance
- Managed and implemented analytic tools and systems
- Developed and maintained SEO strategies and monitored campaigns